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Sustainability Sells – The Real Deal
In a tightening market where apartment sales are slim and buyers have the beauty of choice, a point of difference that offers a win-win like no other has outweighed other ‘perceived’ aesthetic wants that many developers are promoting in new and off-the-plan apartment projects.
Innovative technologies that achieve 24/7 energy savings, improved liveability, and more community-enriched places to call home are influencing buyer decision-making. The longevity of building structure and building performance has become paramount.
Now, hard evidence of buyer decision-making has been released.
Findings from an important buyer survey conducted by IPSOS and West Australia’s largest award winning ‘green’ apartment developer PSAROS confirms that sustainability weighs heavily in the buyer decision making process.